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Advertising at Nike
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A 5 page paper discussing this company's historical and current approach to advertising. The paper discusses celebrity endorsement, the company's level of affiliation with professional and collegiate teams and its increasing broad-based approach to advertising. Not all of Nike's advertisements directly promote the brand, but rather promote the sports in which Nike shoes and apparel are used, such as its "March Madness" series in 1999. Bibliography lists 6 sources.
Filename: KSNikeAdv.wps

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