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Boeing’s Launch of the 777
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A 10 page paper discussing the path to development of the 777, a fully customer-driven product even suggested by customers. How much deviation from the norm – and therefore true innovation – can there be in constructing an aircraft that will hold 300 passengers and must transport them safely? Boeing showed in the design and production of the 777 that its reach can be more extensive than could have been envisioned. In large part, it has its customers to thank for its success. The paper examines the general environment, internal and external environments and provides a SWOT analysis of the project. Bibliography lists 9 sources.
Filename: KSmgmtBoe777.rtf

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