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Essays On India
Essay 37 of 132
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Business Practices In India
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This 10 page overview looks at the market in India particularly as it pertains to Americans who do business there. Topics include : customs, traditions, language, religion and superstitions and why it is important to understand the culture of a country in which one conducts business. Specific examples include Kentucky Fried Chicken's difficulties as well as McDonald's smoother entry. Bibliography lists12 sources.
Filename: Busindia.wps
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