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Essays On Graphic Arts
Essay 30 of 96
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Designing Product Packaging for the Visually Impaired
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A 36 page
paper discussing how graphic designers can better serve the visually impaired in designing
product packages. The paper traces the difficulty the Diabetes Division of the American
Federation for the Blind had in gaining any cooperation from insulin manufacturers in
including tactile information for the blind on insulin vials as an example of how difficult
gaining cooperation can be, despite the wealth of information available from the Royal
National Institute for the Blind. A review of typography in the 20th century reveals we have
moved from sans serif to more stylized forms in cycles; we are currently moving away from
sans serif to forms less legible for those who are not totally blind. The paper recommends
combining the Moon raised lettering system with standard styles, so that product packages
can be attractive to the sighted while being functional for the visually impaired. Bibliography
lists 20 sources.
Filename: KSprodPkg.wps
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