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Essays On Israel & The Middle East
Essay 12 of 411
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Exporting Computers to Saudi Arabia
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A 13 page business plan discussing a rather cautious method of exporting computers to the Gulf region. Acme Computer realizes that projections for the domestic PC market are dour well into the next century, but that foreign markets offer the promise of growth unlikely while operating solely in domestic markets. Saudi Arabia technically is classified as a developing nation but is technology- and trade-friendly. Acme seeks to form an alliance with an established small business in Saudi Arabia in order to avoid any cultural faux pas and to learn the nuances of the culture before attempting to gain great returns. The company plans greater marketing efforts after gaining more experience with the culture, but cautiously is relying on its Saudi partner to educate Acme marketers. Bibliography lists 12 sources.
Filename: KS-Saudi.doc
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